For almost all the good stuff, minus the actual presentation of the strategy and decision-making.
Fun Fact: I redrew this one logo at least 80 times for the second run of it.
Also, I didn't ask for permission but all photos are from either Aritzia or unsplash to accurately show the photography style and direction this rebrand would have gone. If you would like to be credited, or find the original photos, please let me know!