This (ideal-version of this) brochure would fold out to a full spread of a 911-call-scenario that would let users follow along so they know what to do and what to expect when making a call.
I was part of a volunteer team to create a brand new communications solution for the 911 department for the City of Richmond.
Formally, we were working with Richmond Fire Rescue, and we were given the opportunity in September-October of 2018. We did not have a formalized problem or situation at hand. We were given some materials, and told that the department had a need for a new printed handout, ideally a brochure, for the citizens of Richmond. We created a list of questions of answers we needed to really understand and formalize the situation, and did some primary research.
I compiled research to understand our target; a large group of different cultures with different language capabilities and little to no knowledge of 911. That means I had to research the different ethnicities in Richmond, the different Asian countries and their emergency departments, designs, and cultural connotations regarding colour and military, as well as our own cities available resources for the emergency department. I also compiled research on previous and possible designs and strategies that could be viable for our project. I analyzed this and any other information that was added to our files with the team to filter and summarize our findings so that we could give the 911 department a run-down of our proposed strategies; an infographic brochure (to be printed in different languages), an interactive website, and a magnet as an easy reminder and kid/family friendly hand-out at events. I also part project-managed our group and helped decide the content that would go on the brochure and worked on the initial magnet layout and design.
Although our ideas were loved, due to budget limitations and an urgency to have a solution at hand to communicate with citizens, we were given the green light for the brochure and had the first print run on June 18th of 20,000 with the intention of having a second print run of 50,000. There are also intentions of printing this as other language versions in the future.
Formally, we were working with Richmond Fire Rescue, and we were given the opportunity in September-October of 2018. We did not have a formalized problem or situation at hand. We were given some materials, and told that the department had a need for a new printed handout, ideally a brochure, for the citizens of Richmond. We created a list of questions of answers we needed to really understand and formalize the situation, and did some primary research.
I compiled research to understand our target; a large group of different cultures with different language capabilities and little to no knowledge of 911. That means I had to research the different ethnicities in Richmond, the different Asian countries and their emergency departments, designs, and cultural connotations regarding colour and military, as well as our own cities available resources for the emergency department. I also compiled research on previous and possible designs and strategies that could be viable for our project. I analyzed this and any other information that was added to our files with the team to filter and summarize our findings so that we could give the 911 department a run-down of our proposed strategies; an infographic brochure (to be printed in different languages), an interactive website, and a magnet as an easy reminder and kid/family friendly hand-out at events. I also part project-managed our group and helped decide the content that would go on the brochure and worked on the initial magnet layout and design.
Although our ideas were loved, due to budget limitations and an urgency to have a solution at hand to communicate with citizens, we were given the green light for the brochure and had the first print run on June 18th of 20,000 with the intention of having a second print run of 50,000. There are also intentions of printing this as other language versions in the future.
A version of this brochure can be found at over 70 agencies, community centres, churches, and family service providers throughout Richmond.
Final Version Printed by Mitchell Press
Final Version Printed by Mitchell Press